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Jan 10, 2018

Amazon’s Fire TV OS is a total no-show at CES 2018

A year ago in Las Vegas, Amazon and some budget TV manufacturing partners announced the first-ever “Fire TV Edition” televisions. They were designed to compete with the fast-growing number of TVs that come with Roku’s software as the built-in operating system. Roku TVs are everywhere, and the momentum of companies that make them — such as TCL and Hisense — is only growing.

The Element/Westinghouse-branded Fire TV Edition televisions were an attempt to slow Roku’s living room charge and expand Amazon’s stake beyond streaming devices like the Fire TV and Fire TV Stick. There’s no faster way of getting consumers to Prime Video than serving as the central software on their TV. Amazon can do no better than when consumers see a row of...

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