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Feb 12, 2018

Essential sold fewer than 90,000 phones in its first six months

Essential, Android co-founder Andy Rubin’s new smartphone venture, had a rough go of it last year trying to get off the ground with a brand-new flagship handset. Not only did the device face some serious launch delays, but industry research firm IDC is now reporting that Essential sold fewer than 90,000 units in its first six months on the market.

Francisco Jeronimo, IDC’s research director, tweeted out the stat this morning, writing that the device is “still a long way from becoming a successful venture.” No one reasonably expected Rubin’s new smartphone company to go head-to-head with Apple or Samsung anytime soon (or ever for that matter). But 88,000 units, which is the exact figure IDC reports for Essential Phone sales in 2017, is...

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