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Feb 14, 2018

Facebook tells publishers to take it or leave it

Facebook hired Campbell Brown as its head of news partnerships on January 6th. At the time, Brown wrote that she would “help news organizations and journalists work more closely and more effectively with Facebook.” In a post that has since been deleted, she wrote: “I will be working directly with our partners to help them understand how Facebook can expand the reach of their journalism, and contribute value to their businesses.”

What a difference a month can make. On stage at Code Media on Monday evening, Brown’s message to publishers was far less cheery. “My job is not to go recruit people from news organizations to put their stuff on Facebook,” she said.

Brown was asked about whether she was concerned that Brazil’s largest newspaper, F...

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