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Feb 13, 2018

Unilever threatens to pull online advertising from ‘toxic’ platforms

Consumer goods company Unilever is threatening to pull all advertising from online platforms that allow “toxic” online content, as reported by Reuters. According to a speech that is expected to be made today by Unilever’s chief marketing officer Keith Weed, the move will encompass platforms that “do not make a positive contribution to society.”

Though Weed does not call out specific companies, his terminologies make it clear Unilever is referring to platforms like Facebook and Google, two companies that have been fraught with controversy over ad practices. Last month, Google said it is putting its global rehab advertising efforts on hold after deceptive ad practices were brought to light. Facebook has been deluged with issues around ad...

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