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Mar 13, 2018

MoviePass CEO formally apologizes for controversial location-tracking comments

MoviePass CEO Mitch Lowe has issued an open letter apologizing for the comments he made about tracking customers’ locations earlier this month. “First and foremost, I apologize for these comments and the concern they caused. At MoviePass, we take customer privacy extremely seriously,” Lowe wrote. The letter was published on the MoviePass website and clarifies that the app currently uses standard location services on an “opt-in” basis. Lowe said MoviePass would only identify a member’s location which happens when a user requests a search for nearby theaters or when a member requests to check in at a theater.

Lowe made the initial comments, which sparked the outcry at the Entertainment Finance Forum earlier in March, saying, “We watch how...

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