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Apr 12, 2018

Amazon drops first-gen Ring doorbell price to $100 after closing acquisition

Ring’s Video Doorbell 2, which looks almost identical to the cheaper original model

As of today, Amazon officially owns Ring, the smart home company that was famously rejected on Shark Tank and went on to popularize the smart doorbells with built-in security cameras. Amazon purchased Ring in February for more than $1 billion, and the deal formally closed today.

Now, Amazon is already taking action in a very typically Amazon fashion: lowering prices. It’s starting with Ring’s standard video doorbell, which is dropping in price from $180 to $100. Amazon did a similar thing when it closed the acquisition of Whole Foods, dropping prices on avocados and other staples like bananas and ground beef.

Amazon has been making some big moves in the smart home space lately. There’s Alexa, of course, which is slowly invading more and...

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