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Apr 7, 2018

This organization wants to help influencers cope with the psychological effects of streaming

For many streamers, authenticity isn’t just a preference; it’s a must. Many viewers want influencers they can relate to on a personal level. This connection can mean the difference between a single view and a dedicated channel subscription. While it can forge a bond between a streamer and their audience, however, that balance can also tip in the other direction, opening both parties up to a dangerously intimate relationship that takes a toll.

That’s where Take This wants to come in. The nonprofit’s name is a nod to an iconic phrase from The Legend of Zelda, and it was founded in 2013 to educate members of the games industry and its community about better practices around mental health. Now, it will be targeting Twitch and YouTube...

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