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May 17, 2018

eBay’s adding a customized homepage to feature products based on your interests

eBay is launching a new feature on its iOS and Android app today that personalizes and curates items for you based on your hobbies, interests, and what you like wearing. The new “Shop your Interests” feature figures out what you like with a brief survey that lets users select things they enjoy shopping for. Options include something as vague and all-encompassing as “cooking” and “gadgets” to “wine,” “tea,” or “Apple.”

eBay then uses your selections to curate a list of items that will be organized into groups on your homepage. Using its own shopping data, eBay says it has created hundreds of shopping themes like streetwear and sports teams to choose from. The method is similar to how Netflix creates its own categories of content you might...

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