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May 15, 2018

If Facebook wants to appeal to teens, it might start by rethinking its new ‘Youth Portal’

Facebook is making an effort to crack the greatest mystery of all — teen outreach — with a new central hub it’s dubbed the “Youth Portal.” In addition to very hip explanations of “how to get the most out of products like Pages, Groups, Events, and Profile, while staying safe,” the portal will also offer security tips, advice about the internet, as well as first-person accounts from fellow teens around the world about tech.

Facebook is already notoriously unpopular with parents trying to spare their children the horrors of social media; the company has been unsuccessfully trying to win back its younger users for years. Its latest effort, coupled with the cringe-worthy decision to call young people “youths,” feels like yet another...

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