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May 22, 2018

If your shoes are too trendy, menswear communities are probably calling them ‘memes’

What is a meme? If you’re a nerd and you like Richard Dawkins — who, you’ll eventually note to someone who isn’t interested, “coined the term” — you might say a meme is a unit of cultural transmission that moves through a population, much like a gene. If you’ve been online too long, though, you might find the definition more flexible. Remember Ken Bone? (If you’re older, remember Kilroy?) The word “meme” has been diluted enough that it can now reasonably be applied to anything. Even your too-trendy shoes.

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