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May 11, 2018

Klout is out and there’s nary a pout

Klout is out and there’s nary a pout. Lithium Technologies, which purchased Klout in 2014 for reportedly $200 million, has announced it’s going to shut down the site by May 25th.

May 25th is, coincidentally, also the deadline for companies to comply with the new European data privacy rules. And although it’s not explicitly stated, GDPR might have played a role in Klout’s downfall. “Klout as a standalone service is not aligned with our long-term strategy,” Lithium’s CEO Peter Hess wrote in a blog post.

When it launched, the controversial social reputation service allowed users to link their social media accounts to figure out what topics they’re an expert on based on posts they’ve shared and friends they were connected to. Once Klout...

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from The Verge - All Posts https://ift.tt/2KNd2xn

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