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May 29, 2018

Poncho weather app to shut down after being acquired by a drink company

After five years of delivering forecasts, the weather service Poncho will shut down. According to Fast Company, Poncho has been sold by its parent company, Betaworks, to Dirty Lemon, a beverage startup that makes expensive detox drinks ($7.50 to $10.83 for a 16-ounce bottle) that are mostly water and lemon juice. It’s a strange end for Poncho, though it’s kind of a wonder that the service lasted this long.

Poncho launched in 2013 and immediately stood out in two ways: it texted the weather to your phone every morning, and the app pretended that all of its messages were written by a cartoon cat. The service eventually expanded into apps and chatbots and added other features like alarms, but it was ultimately the core weather-telling...

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