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May 31, 2018

Spotify’s hateful content policy was ‘rolled out wrong,’ says CEO

Spotify’s recent controversial decision to apply a conduct code to artists’ personal conduct was handled poorly, according to CEO Daniel Ek. Speaking to Recode’s Peter Kafka and Kara Swisher at Code Conference, Ek says that the goal was never to act as “moral police” toward artists. “I think we rolled this out wrong, and we could have done a much better job,” he said.

Earlier this month, Spotify announced a new policy on “hate content and hateful conduct” that would apply to artists’ personal lives. The policy was immediately controversial. Online, people questioned its interpretation and how to enforce it; it also reportedly caused dissent within the company. Two weeks later, the company had decided to “walk back” that decision. Ek says...

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