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May 15, 2018

Toys ‘R’ Us is selling off its intellectual assets, including kinky domain names

Recently bankrupted retail brand Toys ‘R’ Us is auctioning off its intellectual property as part of efforts to repay creditors, Reuters reports. Included in these assets are mascot Geoffrey the Giraffe, the Babies ‘R’ Us brand, and numerous kinky domain names the company purchased, like adult-toys-r-us.com.

It’s not unusual for a company like Toys ‘R’ Us to register numerous alternative domain names — it’s a safeguard against people who might want to use the brand’s popularity to their advantage. Among the URLs purchased by Toys ‘R’ Us and now up for sale are sex-toys-r-us.com, kinkytoysrus.com, and aforementioned adult-toys-r-us.com. There are also more benign domain names, like toysrussucks.com, burgers-r-us.com, and cigars-r-us.com.


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