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May 16, 2018

Walmart’s website is adding a Lord & Taylor section for premium fashion labels

Walmart announced its website was getting an overhaul back in April, and today, it will begin to roll out its new fashion shopping experience, divided into Walmart’s Everyday Brands and Premium Brands from Lord & Taylor for more expensive items.

When available, people should see these two different categories on Walmart’s website within the fashion section. The premium section will include 125 brands, including Lucky Brand, H Halston, and Effy, while the everyday section will be “part of Walmart.com’s broader fashion destination” and also include items like watches and luggage.

Walmart’s newly redesigned website not only features a cleaner, sleeker design (as seen in the screencap from the fashion section) but personalization for the...

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