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May 24, 2018

Westworld’s digital marketing is giving fans sneak peeks at the show’s biggest secrets

Warning: mild spoilers below for the first five episodes of Westworld season 2, including the promotional teaser for episode 6.

For most of the people watching HBO’s science fiction series Westworld, when Betty Gabriel’s character Maling mentions “the Cradle” in the second season’s third episode, it’s just a throwaway reference. But hardcore fans know better — at least, the ones who have been willing to dive into the in-world websites, chatbots, and email blasts that serve as the show’s viral marketing campaign. They know the Cradle is a simulation technology, and Delos, Inc. uses it to test storylines before they’re deployed in the company’s parks. In-the-know fans are aware of the Cradle’s codename (CR4-DL) and have seen schematics of...

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