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Jun 6, 2018

E3 is Nintendo’s e-sports showcase

To show off the highly anticipated Switch version of Super Smash Bros., Nintendo is holding a competitive tournament at E3 next week — just like it did when the series came to the Wii U in 2014. Whereas many big-name developers are investing huge sums of money in professional leagues, Nintendo is taking a characteristically different approach to e-sports.

While the company has been expanding its competitive gaming efforts over the last few years, it remains comparatively hands-off, except for E3, where it uses e-sports tournaments to highlight its biggest games. “Our focus really is on how can the game become the focal point of that competitive fun for all sorts of players,” says Bill Trinen, the Nintendo product marketing director who...

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