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Jun 7, 2018

Spotify is trying to lure artists into licensing their music directly

Spotify is reportedly offering advances and appealing business terms to independent artists in hopes of convincing them to license their music directly with the streaming music app instead of going through a third-party distribution service. Billboard reports that some of the company’s deals have promised artists and their management “several hundred thousand dollars as an advance fee for agreeing to license a certain number of tracks by their independent acts directly to Spotify.”

“In some cases,” Billboard says Spotify is offering a 50 percent cut of per-stream royalty rates. That’s less than the percentage major labels earn, but artists end up with a significantly smaller portion of those label royalties, so Spotify’s proposal could...

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