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Jun 5, 2018

This viral news segment about an inflatable slide is an exquisite train wreck

There’s a fine balance to awkward comedy. An audience must be able to recognize the exceedingly uncomfortable nature of an exchange while also indulging in a scoop of schadenfreude. While shows like The Office may have popularized the format, another challenger has entered the ring: this viral news segment.

Broadcaster and TV personality Jamie East shared the clip in question on Twitter earlier today, warning, “This is the worst ever live news item I’ve ever seen. I urge you to watch it in all its glory.” It starts with an on-the-scene news reporter fumbling his opening. He’s trying a joke about how, normally, when we think of inflation, it carries a negative economic connotation. In this case, however, the throughline is about i...

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